Platform Thinking.
How can we create more by making less?
SYSTEMS CHANGE
Platform thinking creates a new interaction with users, a new cost structure for products, and a new business rationale. It is systems change.
Radical new approaches are always a challenge, but our protypes demonstrate that it can be done. They are meant as the starting points of conversations on the future of value, products, and of how we create.
PostlerFerguson has established Platform Thinking as a future-oriented approach to product design that is based on a paradigm that embraces longevity and change.
++ gain cultural value over time ++ enable perpetual moments of joy and added value/growth ++ extend product lifespans through flexibility ++ build platforms that support change ++ create loops instead of lines
++ gain cultural value over time ++ enable perpetual moments of joy and added value/growth ++ extend product lifespans through flexibility ++ build platforms that support change ++ create loops instead of lines
Platform logic
Platforms that support flexibility work against planned obsolecence. Products become flexible configurations of structure and technology that are only loosely bound together.
“EVERY THING EXISTS” shows everyday objects re-imagined as platforms that embrace change. They translate future narratives into artefacts of tomorrow.
Objects live longer and become more loved by their owners – while accomodating the fast-paced cycles of technology innovation.