Foresight.
What world do we want to build?
NARRATIVES OF THE FUTURE
Changing the stories we tell each other, the stories we believe in, changes the world. A clear vision of the world we want to build helps us work with direction and conviction as creators in a complex world.
gravity is creating extensive futures knowledge together with the 16 brands of the Foresight Academy. These insights are a snapshot of their collaboration.
revalue the existing ++ drive aesthetic change ++ stay within planetary boundaries ++ challenge aesthetic convention ++ value time as a co-creator ++ explore new conversations ++ make beauty a tool ++
revalue the existing ++ drive aesthetic change ++ stay within planetary boundaries ++ challenge aesthetic convention ++ value time as a co-creator ++ explore new conversations ++ make beauty a tool ++
Describing tomorrow’s world
To create the world we want, we need to understand the shifting paradigms that will shape our futures and explore what motivates aesthetic expression. What will be important to us? What will we desire?
“EVERY THING EXISTS” is based on the insights of the leading foresight collaborative, the Foresight Academy.
REVALUE THE EXISTING
“Instead of trying to think up big ideas and products for the world, we should listen to those cultures that have managed to stay below planetary boundaries for a long time.”
Carla Camilla Hjort
Denmark
TAKING STOCK
Valuing the existing will mean taking inventory of what we already have and how it can be seen as a resource or made circular- including waste.
ANCIENT KNOWLEDGE
Obsession with the ‘new’ for the sake of the new blinds us to feasible solutions already on the table. Indigenous wisdom and knowledge will help us innovate with what we have.
RE-SOURCING RESOURCES
Innovative reuse of resources could shift aesthetic preferences in favor of aesthetics that celebrate the upcycled and reused materials.
CATHEDRAL THINKING
“We must reinstate the logic of creating wealth for future generations.”
Jan Bunge
UK
LONG TERM OVER SHORT TERM
Making a big mindset shift away from just short-term profits to pursue endeavors that build long-term generational well-being across all sectors of production.
MICRO-CHANGE
Incremental, steady change is becoming more valued rather than occasional disruptive leaps of progress.
BRAND LEGACY
People are looking for brands to consider who the real shareholders are- who will benefit or be harmed by their business.